Validate ideas, hire developers, and build great products, no (bro)lingo required.
Right now, you're probably:
Each day of uncertainty adds more stress, doubt, and potential for expensive mistakes.
We offer simple and jargon-free tech education for non-tech founders so you can build the right product in half the time, on budget, and with zero guesswork.
Find out exactly what your tech product needs before you spend a dime on development.
Jargon-free tools and proven methods for founders
Validate your startup idea in two weeks and save $50k in development costs.
Get StartedFind and manage the perfect technical team without the guesswork.
Get Early AccessGet expert guidance to scale your product with confidence and clarity.
Book a CallAhhh... a fresh breath of clarity.
I help founders build the right thing, the right way. After 15 years of building tech products (including Emmy-winning and Apple-featured apps), I know where things go wrong. Now I use that knowledge to help mission-driven founders build products people love.
I speak tech, business, and human - and I'll teach you how to do the same.
When you strip away the complexity and speak human, founders build better products and waste less money. But, don't take our word for it. See for yourself.
Interested? Get in touch
Incredibly Effective
Maxim has an uncanny ability to present complex concepts and ideas and make them easy to understand, highly actionable, and incredibly interesting. She made it so easy to implement these techniques in my own business.
CEO FounderZone
Maxim took what seemed to be complex technical terms and language and turned them into something we understood in business. Because she's also a business owner, she completely understood the context we were in ourselves.
Camelback Fellowship Program Manager
It was one of the best sessions I've seen. Maxim's ability in drawing in so many areas of expertise was really impressive.
Senior Student Enterprise Manager,
University of Westminster
Maxim’s attention to detail and care shines through and she is the most engaging facilitator we have been working with, receiving consistent positive feedback from participants.
Straight-talking chat on common tech decisions.
Tech foundations without the bro