Tech & Product Development Made Simple

Validate ideas, hire developers, and build great products, no (bro)lingo required.

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THE REALITY FOR MOST FOUNDERS

It's A Guessing Game

Right now, you're probably:

Each day of uncertainty adds more stress, doubt, and potential for expensive mistakes.

We offer simple and jargon-free tech education for non-tech founders so you can build the right product in half the time, on budget, and with zero guesswork.

Skip the expensive mistakes

Take the 3-minute assessment

Find out exactly what your tech product needs before you spend a dime on development.

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our products & services

Build Your Tech with Confidence

Jargon-free tools and proven methods for founders

Start Right

Product Validation Toolkit

Validate your startup idea in two weeks and save $50k in development costs.

Get Started
Build Right

Hiring Engineers

Find and manage the perfect technical team without the guesswork.

Get Early Access
Grow Right

Direct Support

Get expert guidance to scale your product with confidence and clarity.

Book a Call
Our Awesome clients and participants

What happens when you cut the BS

Ahhh... a fresh breath of clarity.

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"Maxim's insights and practical tips for gathering feedback from potential customers are pure gold. I was obviously shooting in the dark before, but now I can see the concrete actions to take to improve my product offering and boost sales."

Ernie Svenson

Earnie The Attorney, CEO

Kristin Kenzy

Stealth Mastermind Community Founder

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Maxim crafted and presented one of the most thoughtful and tactical workshops we've ever had at Stealth Mastermind.

The live presentation hooked everyone's attention, and simplified hugely nuanced concepts so that all of our members were on the same page as she worked through the material. The workbook / interactive material that she distributed was incredibly thorough, and provided our members with 10x the value of the presentation alone.

In addition to all of that, Maxim is an absolute gem of a person, and was incredible to work with leading up to her presentation, and even after. She followed up to ensure that everything she taught resonated with the members, and that they were able to effectively put the concepts into practice. I can't wait to work with Maxim again!

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"Maxim has an uncanny ability to present complex concepts and ideas and make them easy to understand, highly actionable, and incredibly interesting. Not only did she teach me the strategies behind using strategic conversations to maximize the utility of customer feedback, but she also broke down the types of questions to ask into practical steps to make them easy to grasp and incredibly powerful.

Maxim gave real, pragmatic examples, so I could hit the ground running with my own customer feedback. She made it so easy to implement these techniques in my own business."

Michael Jacobs

Incredibly Effective, CEO

Steph Holme

CEO and Coach

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Working with Maxim was a no-brainer. She took what seemed to be complex technical terms and language and turned them into something we understood in business.

Clelia Bevillard

Senior Student Enterprise Manager,
University of Westminster

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"We are delighted to work with Maxim because of her wonderful approach to engagement during in-person and online events which are truly interactive by design. Maxim brings out live examples from the audience and tailors the content to allow participants to put theoretical concepts into action in a very pragmatic and accessible way.

Maxim’s attention to detail and care shines through and she is the most engaging facilitators we have been working with, receiving consistent positive feedback from participants."

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Best session so far. Maxim was really well prepared and the nudge to get in front of paying customers was well received. Maxim's framing is great!

Concious Tech Fellow

Camelback Fellowship

Danielle Meltz

Camelback Fellowship Program Manager

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It was one of the best sessions I've seen. Your ability in drawing in so many areas of expertise was really impressive.

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Maxim is just incredible. She was able to balance the coaching sessions based on my specific needs at the time. That may have been technical process improvement/client onboarding, IT staffing infrastructure or general coaching support for me.

Concious Tech Fellow

Camelback Fellowship

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combining tech expertise with founder empathy

Meet Maxim

I help founders build the right thing, the right way. After 15 years of building tech products (including Emmy-winning and Apple-featured apps), I know where things go wrong. Now I use that knowledge to help mission-driven founders build products people love.

I speak tech, business, and human - and I'll teach you how to do the same.

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When you strip away the complexity and speak human, founders build better products and waste less money. But, don't take our word for it. See for yourself.

Interested? Get in touch

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Michael Jacobs

Incredibly Effective

5/5

Maxim has an uncanny ability to present complex concepts and ideas and make them easy to understand, highly actionable, and incredibly interesting. She made it so easy to implement these techniques in my own business.

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Stephanie Holme

CEO FounderZone

5/5

Maxim took what seemed to be complex technical terms and language and turned them into something we understood in business. Because she's also a business owner, she completely understood the context we were in ourselves.

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Danielle Meltz

Camelback Fellowship Program Manager

5/5

It was one of the best sessions I've seen. Maxim's ability in drawing in so many areas of expertise was really impressive.

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Clelia Bevillard

Senior Student Enterprise Manager,
University of Westminster

5/5

Maxim’s attention to detail and care shines through and she is the most engaging facilitator we have been working with, receiving consistent positive feedback from participants.

Free Startup Resources

TechLiteracy® 101

Straight-talking chat on common tech decisions.

Tech foundations without the bro