Tech & Product Development Made Simple

Validate ideas, hire developers, and build great products, no (bro)lingo required.

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THE REALITY FOR MOST FOUNDERS

It's A Guessing Game

Right now, you're probably:

Each day of uncertainty adds more stress, doubt, and potential for expensive mistakes.

We offer simple and jargon-free tech education for non-tech founders so you can build the right product in half the time, on budget, and with zero guesswork.

Skip the expensive mistakes

Take the 3-minute assessment

Find out exactly what your tech product needs before you spend a dime on development.

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our products & services

Build Your Tech with Confidence

Jargon-free tools and proven methods for founders

Start Right

Product Validation Toolkit

Validate your startup idea in two weeks and save $50k in development costs.

Get Started
Build Right

Hiring Engineers

Find and manage the perfect technical team without the guesswork.

Get Early Access
Grow Right

Direct Support

Get expert guidance to scale your product with confidence and clarity.

Book a Call
Our Awesome clients and participants

What happens when you cut the BS

Ahhh... a fresh breath of clarity.

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"Maxim's insights and practical tips for gathering feedback from potential customers are pure gold. I was obviously shooting in the dark before, but now I can see the concrete actions to take to improve my product offering and boost sales."

Ernie Svenson

Earnie The Attorney, CEO

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Maxim as child behind a computer and Maxim today
combining tech expertise with founder empathy

Meet Maxim

I help founders build the right thing, the right way. After 15 years of building tech products (including Emmy-winning and Apple-featured apps), I know where things go wrong. Now I use that knowledge to help mission-driven founders build products people love.

I speak tech, business, and human - and I'll teach you how to do the same.

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When you strip away the complexity and speak human, founders build better products and waste less money. But, don't take our word for it. See for yourself.

Interested? Get in touch

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Michael Jacobs

Incredibly Effective

5/5

Maxim has an uncanny ability to present complex concepts and ideas and make them easy to understand, highly actionable, and incredibly interesting. She made it so easy to implement these techniques in my own business.

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Stephanie Holme

CEO FounderZone

5/5

Maxim took what seemed to be complex technical terms and language and turned them into something we understood in business. Because she's also a business owner, she completely understood the context we were in ourselves.

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Danielle Meltz

Camelback Fellowship Program Manager

5/5

It was one of the best sessions I've seen. Maxim's ability in drawing in so many areas of expertise was really impressive.

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Clelia Bevillard

Senior Student Enterprise Manager,
University of Westminster

5/5

Maxim’s attention to detail and care shines through and she is the most engaging facilitator we have been working with, receiving consistent positive feedback from participants.

Free Startup Resources

TechLiteracy® 101

Straight-talking chat on common tech decisions.

Tech foundations without the bro