We make tech simple and BS-free, so founders can build impactful products without burning hard-earned resources.
Founders are spending their life savings building products without knowing if customers will pay, overpaying developers who don't deliver, and drowning in technical decisions they shouldn't have to make. The tech industry could help, but they're too busy making simple things complicated and exclusive, leaving founders out in the cold.
Technical jargon and "bro culture" create artificial barriers, making founders feel stupid for asking questions and pushing them toward bad decisions. Every conversation feels like a maze of buzzwords and condescension.
Without technical knowledge, founders are forced to blindly trust developers and agencies, often learning expensive lessons too late. They're building in the dark, hoping it works out, unable to apply their strategic business thinking to technical decisions because they lack the context and language to do so.
We're not here to make you a tech expert. We're here to help you build a successful product. That means focusing on decisions and actions that move you forward, not theoretical knowledge that sounds impressive but doesn't help.
Whether you're a solo founder, a non-technical founder, or part of an underrepresented group in tech - we've got your back. Tech should be accessible to everyone with a great idea, not just those who speak the language.
After 15 years of helping startups and Fortune 500s build successful products, we know what works. But we don't hide behind fancy terms or complex frameworks. We give you the good stuff in plain English.
I started coding as a kid, got the computer science degree, and spent 15 years building products that reached millions.
But somewhere between winning Apple scholarships and speaking at global tech conferences, I noticed something broken: smart, capable founders getting stuck because tech people can't explain things clearly.
These days, I translate tech into plain English, helping founders build products with real impact - from fighting police brutality to improving rural healthcare.
My superpower? Catching the blank stares and finding the perfect metaphor to make tech click.
I didn't plan on teaching. But turns out when you spend enough time watching good ideas die because tech is needlessly complicated, you want to do something about it. So here we are, making tech simple together.
When you strip away the complexity and speak human, founders build better products and waste less money. But, don't take our word for it. See for yourself.
Interested? Get in touch
Incredibly Effective CEO
Maxim has an uncanny ability to present complex concepts and ideas and make them easy to understand, highly actionable, and incredibly interesting. She made it so easy to implement these techniques in my own business.
CEO FounderZone
Maxim took what seemed to be complex technical terms and language and turned them into something we understood in business. Because she's also a business owner, she completely understood the context we were in ourselves.
Camelback Fellowship Program Manager
It was one of the best sessions I've seen. Maxim's ability in drawing in so many areas of expertise was really impressive.
Senior Student Enterprise Manager,
University of Westminster
Maxim’s attention to detail and care shines through and she is the most engaging facilitator we have been working with, receiving consistent positive feedback from participants.
Copyright ©2024 MENNENIA LIMITED